There are many benefits to purchasing your next vehicle from Cherry Capital Cadillac Subaru and our
Preferred Owner Program
is an additional bonus. When purchasing or servicing a vehicle from Cherry Capital
in
Traverse City we offer you the opportunity to become one of Cherry Capital's Preferred Owners.
Earn 5% of every dollar you spend on Parts and Service towards future Parts and Service needs!
Earn bonus points by shopping online at over 300 retail stores!
With your Cherry Capital Preferred Owner card, you are elgible for $100 towards your next vehicle purchase!
With many leading online retailers participating in our program - earning
points to use towards future service,
repair or accessory purchases is easy!
Already have a Preferred Owner card and want to login to view your account?
Click here to be taken to the login page

Cherry Capital Preferred Owner Card Terms & Conditions
These Preferred owner card Terms & Conditions form the agreement (the Agreement) between you (“you”) and Cherry Capital (the Company). You agree to read these terms and conditions carefully before using the Cherry Capital Preferred Owner Card. If you do not agree to the terms and conditions you may not participate in the program. Use of the Preferred Owner Program signifies your agreement to the terms and conditions set forth below.
1. The Cherry Capital Preferred Owner Card offer is good only at Cherry Capital.
2. Cherry Capital Preferred Owner card is not redeemable for cash.
3. Purchases are required to earn rewards.
4. No rewards will be issued retroactively.
5. You will earn reward dollars for every dollar you spend in service or parts. Every time you use the card your receipt will show the rewards credited to your account. Rewards are stored by the Preferred Owner card computer system administrator and are automatically updated.
6. Preferred Owner cards rewards may not be use in conjunction with any specials or coupons.
7. A maximum Preferred Owner Customer dollar award applies to each redemption and reward and company reserves the right to change the maximum redemptions amounts at the sole discretion without prior notice.
8. The company reserves the right to change, suspend, or discontinue the Preferred Owner Program at any time at its sole discretion without prior notice. The company may also impose limits on certain features and services or restrict your access to parts or all of the Preferred Owner Card program without notice or liability. The company reserves the right, at its own expense to assume the exclusive and control of any matter otherwise subject to indemnification by You and You shall not in any event settle any matter without consent of the Company.
9. Any returns or voids for items paid with a stored value will have the amount returned directly to the Preferred Owner Card. No cash will be given.
10. There is no fee to participate in the Cherry Capital Preferred Owner Program.
11. Please contact the company with any questions regarding the Preferred Owner program.
Disclaimer: The above rules and regulations as well as any new rules and regulations pertaining to the Cherry Capital Preferred Owner program may change without notice. Additionally at the discretion of the Company and the administrator of this program, if any cardholder is deemed to misuse, fraudulent participate and/or misrepresent claims pertaining to the program, the card and rewards may be removed from the program and no rewards issued.
The Company is committed to ensuring your privacy. The personal information you share at Cherry Capital is kept strictly confidential and fully secured. Cherry Capital is the sole owner of customer’s personal identifiable information. We do not sell, rent or loan any of this information to any third party. Occasionally Cherry Capital will use the information collected for internal marketing programs.
Cherry Capital reserves the right to use or disclose any information as needed to satisfy any law or legal request in order to cooperate with any law enforcement investigation or in a matter of public safety.
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